Oak, N. , Putri, O.W.S. and Liu, M. 2026. From ecotourism to e-ecotourism: Exploring digital transformations for sustainable tourism development in Songkhla Province, Thailand. American Journal of Social Sciences and Humanities. 11, 2 (Jun. 2026), 17–27. DOI:https://doi.org/10.55284/ajssh.v11i2.1849.